Art Original

SUCCESFUL NEW PRODUCT LAUNCHING (NPL) IN THE LOCAL MARKET Bridging Standardization and Localization

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Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinational Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while maintaining the fitness with domestic (local) environment characteristics.
NPL activity is a long, costly, and cross-department process. It necessi tates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are successfully overcome this problem and become the global leaders; Others fail to manage this process. This book reveals how to make good coordination in the MNC context to deal with ambiguous and conflicting process between global and local interest during NPL process.
Contents of the Book
Chapter 1 Subsidiary's Role within MNC Network
Chapter 2 Understanding Subsidiary's Decision-Making
Chapter 3 Why New Product Launching?
Chapter 4 New Product Launching Activities
Chapter 5 Subsidiary Managers' Role Stress
Chapter 6 Brand Management during NPL
Chapter 7 Information Exchange during New Product Launching
Chapter 8 Contingence Perspective and Role Partition
Chapter 9 Managing 'Boundaries' during New Product Launching

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Ketersediaan

20042026039

381.1

Rak G : 600 - 699 Technology and Applied Sciences ( Teknologi dan Ilmu-Ilmu Terapan ) (RG)

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

381.1

Penerbit

Jakarta : Jakarta : Salemba Empat., 2009., 2009

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

979-061-042-2

Klasifikasi

381.1

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

-

Edisi

1

Subyek

Mjm.Pemasaran Jasa

Info Detil Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

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