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The Power of Marketing: Practitioner Perspectives in Asia

Power of Marketing is aimed to fulfill the needs of marketing textbook outlining principles of marketing in Asia perspectives. It is written by a true marketing with more than 25 years of professional experience in the field of brand management and sales management with numerous MNCs in Asia.

Her vast experience has led this book to have two dinstictive feature compared to other books:
1. Brief outline of Classic Marketing Theory
2. Combination between theories and real case of real companies in Asia
3. Combination of research among 1750 business executives

From fresh students aiming to understand principles of marketing to professionals aiming to refresh their marketing understanding, this book can offer numerous insights both from practical as well theoritical views.

Ketersediaan
11122020003658.8 Maa t A1Tandon Rak 11 C (R 11 C)Tersedia namun tidak untuk dipinjamkan - No Loan
11122020004658.8 Maa t A2Rak G : 600 - 699 Technology and Applied Sciences ( Teknologi dan Ilmu-Ilmu Terapan ) (G)Tersedia
Informasi Detil
Judul Seri
-
No. Panggil
658.8 Maa t A
Penerbit
Jakarta : Salemba Empat.,
Deskripsi Fisik
xvii, 324 hlm.: ilus.; tab.; biblio: hlm.321-323,;
Bahasa
Indonesia
ISBN/ISSN
978-979-691-445-6
Klasifikasi
658.8
Tipe Isi
text
Tipe Media
other
Tipe Pembawa
-
Edisi
Cet.1
Subyek
Pemasaran
Info Detil Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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